The Revitalization of Local Literature in a Glocal Landscape through the Mediation of Cultural Festivals
Abstract
This paper emphasizes how to revitalize local literature through the power of the media to introduce local literature through the cultural festival Banyuwangi Ethno Carnival (BEC) as a visualization of tradition. Cultural events in Banyuwangi, such as the Barong ritual, Sri Tanjung folklore, and Mocoan, are a form of revitalizing the tradition packaged in modern fashion. Similar cultural events also occurred in Tengger in the story of Roro Anteng and Bantul, Yogyakarta, in the traditional art of Nini Thowong. The research used an ethnographic method with a cultural studies perspective to explain the relationship between related parties. Data analysis was conducted by providing data by interpreting the mutual relationship found in the field to obtain a comprehensive conclusion. In Banyuwangi, BEC is the pinnacle of innovation, bridging local artistic traditions into the global space. This cultural event can also be held in Tengger and Bantul as a space of artistic and cultural expression and a means of socializing the marketing of people’s creative products.
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